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Table of contents:
Key takeaways
- The popular AI chatbot ChatGPT uses a language-based model to generate text outputs based on your prompts or questions.
- Midjourney is a popular (but controversial) AI image generator that creates images based on a prompt.
- Co-Creator is Riverside’s AI assistant that transcribes, edits, and repurposes your content just by chatting with it.
Many AI content creation tools help brands and solopreneurs better engage with their audiences.
These tools can generate automatic transcriptions, edit photos and text, and even turn a raw recording into a polished podcast episode in minutes.
In this post, we’ll cover the best AI content creation tools on the market to help you level up your workflow in 2026.
5 Best AI content creation tools to streamline your workflow
Different tools serve different purposes. Here are the best AI tools to streamline your content creation workflow:
Best for AI editing and repurposing content: Riverside
Price: Free transcriptions tool; Paid plans starting from $24/month.
Riverside is a web-based, all-in-one professional recording, editing, and repurposing platform offering powerful AI tools. It’s best for creators or podcasters who want to create content in one place.
You can go from raw recording to fully-edited, studio-grade video content in minutes, and even generate short clips and blog posts out of it. How? Just by chatting with Co-Creator, our AI agent.
Simply type what you need, like “cut to the best parts” or “enhance audio”, and Co-Creator will handle the whole post-production stage for you. You can also generate blogs, social posts, thumbnails, and other assets from your video.
You’ll get automatic AI transcriptions, clips, and summaries for every video. Transcriptions are 99% accurate and are available in 100+ languages. You can also dub your videos in another language. For clips, you can set your own presets, and our AI will convert your long-form recordings into shareable highlights.
And if you want a more hands-on control, use our text-based editor to edit videos by editing their recording transcript. Deleting text automatically removes the corresponding video content. The editor is packed with other AI tools for eye-gaze correction, filler word removal, and more.
Key Features
- Chat-based editing to polish and repurpose your content by prompting Co-Creator.
- Magic Clips to instantly turn a single podcast, webinar, or YouTube video into multiple social media clips or fully edited episodes.
- Transcripts in 100+ languages, with up to 99% accuracy.
- Audio and video dubbing that clones your voice in multiple languages.
- Text-based editing lets you cut, trim, and clip your videos like editing a word document.
- AI show notes generator so you can get titles, descriptions and a summary of your recording.
- Speaker differentiation automatically shows you who’s talking and when.
- Add and style captions with branded presets with a single click.
- Magic Audio to equalize volume levels, remove silences and filler words, and remove background noise.
- Automatic eye gaze fixing.
Best AI content creation tool for social media: Flick
Price: £11/mo for individuals; £24/mo for up to 8 social profiles, unlimited post scheduling, and access to all features
Category: Social media
Flick is an AI content creation tool for your social media strategy. Its Content Lab helps users brainstorm, organize, and expand on posts.
Flick sources general ideas based on a topic you provide. Then, it’ll generate multiple posts along with tips for successful implementation. The AI-powered tools assist with rewriting, improving tone shifts, and hashtag generation. Flick also lets you schedule your social calendar with a few clicks.
Finally, Flick repurposes content for you, such as a blog post, social media post, or YouTube video.
Key features:
- Brainstorming
- Caption writing
- Social post scheduler
- Auto-hashtag generator
- Data analytics
Best AI video creation tool: Runway
Price: Free plan available. From $12/user/mo for advanced features and longer videos.
Runway has a steep learning curve, but if you take the time to learn how to optimize its features, it has truly astounding capabilities. The tool is reminiscent of a professional video editor, but with AI tools that not only automatically polish videos but generate new ones from a text prompt.
Key features:
- Generative AI tools, including text-to-video and image-to-image
- Image generation
- Infinite image (image expansion)
- Green screen backgrounds
- Image section replacement
- AI object replacement or removal
- Frame interpolation (create animated videos from multiple images)
- Custom AI training to create your own AI model
Best AI content creation tool for images: Midjourney
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Price: Plans start at $10 for 200 image generations/month. Pro plan is $60/month for private images.
If you’re looking for a quick way to generate images for your social media or blog posts, Midjourney is a great option. Many image generators struggle with getting things like hands right—but Midjourney’s newest version is much better at drawing hands.
Since Midjourney’s creators initially intended it to be an artist community, you must use Discord to access the tool. If you want to use Midjourney for private branded images, you’ll need to subscribe to the Pro or Mega plan.
Key features:
- Generate images from a text prompt
- Image upscaling and variations
- Re-roll prompts to fine-tune outputs
- Adjust image scale and size
- Can add images to a prompt by pasting the URL
- Can set the tool’s default artistic mode (raw, stylized, high-variation, etc.)
- Extensive help docs for new users
Best AI copywriting tool: Jasper
Price: Plans start at $59/month for one brand voice
Jasper is a popular AI writing tool that can help marketers write everything from blog posts to social media posts, taglines, web copy, and email subject lines. Unlike other tools that only let users work from templates, Jasper offers customizable commands and recipes so you can create the copy that works for your brand.
You can use Jasper in Focus mode to give it commands or in Chat mode, where Jasper functions like an AI chatbot (similar to ChatGPT). Jasper also comes with its own image generator—but the outputs are nowhere near as sophisticated as Midjourney can produce.
Key features:
- 50+ templates
- Integrations with Surfer and Grammarly
- Natural language generation
- Option to incorporate internet research in outputs
- Browser extension
- Translations in over 30 languages
- Basic image generator
Should you use AI as part of your content creation strategy?
You should definitely consider using AI for content creation strategy. It’s not a replacement, though; it’s more of an assistant.
AI content creation tools don’t have the creativity or originality to fully replace human creators. But when used judiciously, these tools can augment and improve your productivity.
In marketing, for example, AI can analyze and process data, making it invaluable for delivering unique, personalized customer experiences. A podcaster can record an 60-min interview, then use Riverside’s AI to turn it into viral shorts, a newsletter, and a full blog post. This turns one hour of work into a week's worth of content across multiple platforms without hiring a massive team.
These tools can be efficient assistants, handling your busy work and providing a jumping-off point for you to refine and execute your content strategy.
Limitations of AI for content creation
AI content creation tools, like any other tool, have their limits.
The main limitation are that:
AI can’t be creative on its own:
These tools usually collect, analyze, and repackage existing data. While they can generate new assets, originality and creative judgment still come from humans.
It can raise copyright issues:
AI output may resemble source material, which can create plagiarism or copyright risks if you don’t review and edit carefully.
Accuracy isn’t guaranteed:
AI can produce confident-sounding errors or hallucinations. Always fact-check before publishing.
Output feels generic without human input:
Left unedited, AI content often sounds flat, robotic, or repetitive. Your voice, perspective, and experience are what make content valuable.
Costs add up quickly:
Many tools charge $15–$50 per month. Using multiple subscriptions can easily push your spend past $300 per month if you’re not selective.
Benefits of AI for content creation
Instead, AI tools are best when they’re helping optimize your workflow. They can help you:
- Brainstorm ideas
- Get a first draft down on paper
- Automate busy work
- Rephrase and edit existing content
- Turn content from one format to another
- Analyze and process large batches of data
AI tools work quickly (almost instantaneously, in fact) and are usually affordable. They can benefit content creation by saving time, cutting labor costs, and optimizing your workflow to create more content, faster.
Bonus: Tips for using AI for successful content creation
As we mentioned above, AI can be extremely useful—but it can’t completely replace human content creators. The best way to use AI for successful content creation is to let it do your busy work, initial research, brainstorming, and fine-tuning.
Here are a few of the best ways to incorporate AI into your content creation workflow without lowering output quality.
1. Brainstorm content ideas
It can be hard to come up with new content ideas consistently. Use tools like ChatGPT and Flick to help you develop new ideas for your next piece of content. From there, you can refine and elaborate on those ideas based on your unique brand voice and strategy.
2. Write first drafts
While generative AI is nowhere near sophisticated enough to churn out engaging, well-written blog posts or ebooks, it can remove the “tyranny of the blank page” for writers. Let AI write a first draft for you; from there, it’ll be a little easier to edit and bring the piece up to your standards.
3. Content repurposing
Many content marketers and creators have already realized that in today’s digital landscape, each piece of content should pull (at least) double duty. Turn your podcast into a YouTube video, that video into a blog article, and that article into several social media posts.
There are tools built specifically for this. For example, Riverside’s Co-Creator can turn your long-form content into an endless marketable assets. You can also generate keyword-rich transcripts, show notes, and summaries to add to your website or podcast episodes. This can help you with discoverability.
4. Pick the right tools for your workflows
Don't just look for mere generation of content, look for tools that can integrate and fit into your current creative process. Raw AI content can only do so much, and can often end up looking like AI slop anyway. Use AI tools to help you refine what’s uniquely yours.
Look for features like customizability so you can tweak the output, and repurposing capabilities to turn one asset into many ones.
FAQs on AI Content Creation
How does AI content creation work?
AI content creation is any process that uses artificial intelligence to generate and distribute online content. That content could be text, audio, or visual. These tools might use natural language processing software to generate content based on a prompt. Others use advanced software to analyze, extract, or edit existing content.
What is the best AI tool for content creation?
Countless tools out there offer AI-powered features, and the best tool for you depends on your needs. We recommend these tools for the following use cases:
- Riverside for AI transcriptions
- Flick for social media content creation
- Runway for videos
- Midjourney for images
- Jasper for copywriting
What is the best AI for visual content?
For images, we recommend checking out Midjourney. If you want to create videos from scratch, give Runway a try.
And if you need an AI boost for your entire video creation process, try Riverside. You’ll get high-quality recording with chat-based editing, audio and video enhancing, plus content repurposing.
What are the best free AI content creation tools available?
For quick transcriptions, you can check our free transcription tool. For video repurposing, you can check Riverside’s free plan that includes Magic Clips to generate Reels, Shorts, and social-ready clips.
For text generation, ChatGPT, Gemini, and Claude offer powerful free tiers for brainstorming and drafting. For visuals, Canva remains the gold standard with a solid free tier of AI-powered design tools.
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