The old B2B playbook is fading fast. In a world overflowing with AI-generated noise, attention is earned by brands that feel human, relatable, and genuinely helpful.
Join Neal Schaffer for a practical, forward-looking webinar on how modern B2B brands build trust, authority, and discoverability through conversation-driven content.
You’ll learn how to stop forcing daily posts and instead create a content progression that turns one meaningful conversation into assets that fuel your marketing for weeks.
What we’ll cover:
- The UGC Shift: How B2B creators, customers, and employees become your most credible storytellers, and how to encourage content without adding extra workload to your team.
- Podcasting as a Trust Engine: Why interviews with experts and creators build authority faster, and how podcasts bridge the gap between social engagement and deeper relationship-building.
- Webinars That People Actually Want to Attend: How to move past slide decks and create interactive sessions based on what your audience is already engaging with.
- AI+ Video for Discoverability: How to repurpose long-form conversations into short-form video that spreads, attracts, and keeps working long after the recording ends.
Sign up to watch live or to get the replay sent to your inbox.
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Our speakers
Neal Schaffer
Neal Schaffer is a leading authority on helping B2B companies generate revenue through digital transformation. As a Fractional CMO, Rutgers Business School educator, and author of six books—including Digital Threads and his latest, Maximizing LinkedIn for Business Growth —Neal teaches businesses how to leverage modern strategies like influencer marketing and AI to build trust and authority. A recognized expert in the B2B space, he helps brands replace cold outreach with content that converts.
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
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How B2B Brands Win Attention in 2026
The old B2B playbook is fading fast. In a world overflowing with AI-generated noise, attention is earned by brands that feel human, relatable, and genuinely helpful.
Join Neal Schaffer for a practical, forward-looking webinar on how modern B2B brands build trust, authority, and discoverability through conversation-driven content.
You’ll learn how to stop forcing daily posts and instead create a content progression that turns one meaningful conversation into assets that fuel your marketing for weeks.
What we’ll cover:
- The UGC Shift: How B2B creators, customers, and employees become your most credible storytellers, and how to encourage content without adding extra workload to your team.
- Podcasting as a Trust Engine: Why interviews with experts and creators build authority faster, and how podcasts bridge the gap between social engagement and deeper relationship-building.
- Webinars That People Actually Want to Attend: How to move past slide decks and create interactive sessions based on what your audience is already engaging with.
- AI+ Video for Discoverability: How to repurpose long-form conversations into short-form video that spreads, attracts, and keeps working long after the recording ends.
Sign up to watch live or to get the replay sent to your inbox.
Join us for an exclusive webinar with Neal Schaffer where we break down the four pillars of B2B growth in 2026.
Our speakers
Neal Schaffer
Neal Schaffer is a leading authority on helping B2B companies generate revenue through digital transformation. As a Fractional CMO, Rutgers Business School educator, and author of six books—including Digital Threads and his latest, Maximizing LinkedIn for Business Growth —Neal teaches businesses how to leverage modern strategies like influencer marketing and AI to build trust and authority. A recognized expert in the B2B space, he helps brands replace cold outreach with content that converts.
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
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